Saturday, February 15, 2014

Online Sales Lesson #3 - Never forget to Cross Sell

Cross-selling is too often overlooked, neglected and / or completely forgotten! Sending a customer to a 'thank you' page to grab their product is just a small part of the buying / selling process. There is so much more profit potential if you do this right...

ALWAYS send a personal follow up email to your prospects! Introduce yourself, thank them for opting in, and offer any advice / assistance you can AND ALWAYS include your contact info in your signature line!

Tip #1 - Offer the cross sell after the FIRST DEAL has been finalized.
Before you offer your prospect another product, make sure he / she already agreed to buy the first product. This will make it easier for you to explain why he / she (the customer) will need to buy the secondary product, opportunity or service you’re offering. 

Tip #2 - Be persuasive but not pushy.
To be persuasive means that you have the ability to make the customer feel that he/she really needs to buy the additional item that you are offering. Your customer will feel this way because you managed to make him/her realize the use and value of the secondary item that you are offering. Being pushy on the other hand is a different story. If you are pushy, customer satisfaction will drop. Also, your customer may no longer return to you. 

Tip #3 - Offer the extra item at a discount.
In a cross-sell, the extra item that you will offer is not related to the primary product. But this should not stop you from offering a discount. A discount always makes the secondary offer more enticing to the customer. 

Tip #4 - Explain why the item is important.
The secondary item may not be related to the primary product. However, you need to explain why it is useful. If you managed to make the customer realize its importance, he/she might just be persuaded to buy it. You should also expect that the customer will ask questions about the secondary product that you are offering. Show your expertise and knowledge of the item by answering every question. To do this, you will need to be familiar with the item that you are offering. 

Tip #5 - Make the option available a few days or weeks after the original purchase.
Just like in an upsell, the discount on the cross-sell item should also be made available to the customer even after a few days or a few weeks after the purchase of the primary item.

Tip #6 - Include warranty (if available) information on the cross-sell item.
Customers sometimes get the idea that cross-sell items are old stocks. This is because cross-sell items are often offered at a discount. Therefore, you will need to make them feel that what you are offering is brand new. You can do this by telling them that the item comes with a warranty. Also, the packaging of the cross-sell item must suggest that it is indeed brand new. 

Remember, if you need help with marketing, advertising or need an HONEST, Legitimate, AFFORDABLE mentor, visit my website at or contact me at

Stay tuned for Lesson # 4 on how to make more sales by offering discounts and promo offers!

Until then, this is you “Man in the Mountains” saying …

Stay Positive .. 

Stay Motivated .. 

Stay Inspired
and ...


EJ "Big Ed" Benko
Skype: Edward.Benko

Thursday, February 13, 2014

Online Sales Lesson #2 - It's All In the Presentation

No matter how amazing your product, offer or opportunity is, NO ONE will care about it until you’ve convinced them it’s a viable offer that will absolutely provide them with a TANGIBLE Benefit and “worth its weight in Gold!” 

An excellent sales page / presentation of your product is what makes all your sales possible. Do this right and your business will stand the test of time... Do it wrong, and it will simply blend in with all the others people pass over.

Tip #1 - Make your offer / product packaging look enticing.

A brief product description commonly appears in front of a product's packaging. When making a product description, make sure that you include all the features that matter (benefit to buyer) the most to your customers. When buying a laptop for example, customers normally look for the following features: battery duration, processor, video card, RAM, hard drive capacity, connectivity options, and product dimension. Therefore, these are the things that you will need to list / emphasize when creating YOUR product description for a laptop, and what will make yours stand out from the millions of others out here!

Tip #2 - Avoid loooooooong product descriptions.

A product description should be brief, concise and to the point! NO ONE wants to read one of those long, drawn out “novel” style ads! NEVER make your ad to wordy / lengthy! If a product description is too lengthy (long sentences and/or long paragraphs), customers will quickly become BORED, and disinterested in reading it.
Guess what? If people end up not reading the product description, they WON’T buy your product!!

Tip #3 - Make a more detailed description at the back.

The brief product description that appears in front of a product's packaging only serves as a “teaser” which gives just enough information to “force” your buyer in to what’s called a “call to action” more commonly known as clicking your link for more information. If a customer finds your ad INTERESTING, he/she will look for, and WANT more information. This is why a more detailed description of your offer should always appear at the back end AKA: your products landing / opt in page.  

Have you ever noticed a shopper turning around a box after seeing the front looking for more information? The same principle applies online.

Tip #4 - Make a suitable packaging design.

Website, Splash page design is critical to your products success! The design can / should feature different moods / themes etc., BUT ALWAYS include some information about what you’re selling!

I don’t know about you but I HATE being directed to an opt in page that simply offers be some tropical background and  TELLS ME NOTHING about why they want me to give them my name, and email address!! To me, that’s nothing but LAZY and I WILL NEVER opt in to a page / offer like that! BE CREATIVE - NOT LAZY!

Tip #5 - Highlight main features / specifications.

Sometimes, the list of features your opportunity can be lengthy. This is especially true for technological products such as mobile phones, computers, media players, and such. Therefore, the product description ends up looking “crowded.”  So what do you do? The answer is easy, simply highlight the most important features and leave the rest for when your prospect opt’s in and / or goes to your landing page.  Keep it simple and don’t over complicate things!

Tip #6 - Avoid FALSE / exaggerated claims.

In an attempt to win customers, many people think it’s “OK” to use exaggerated, mis leading and outright FALSE claims. DO NOT DO THIS FOR ANY REASON!  People are NOT STUPID! They will quickly see through phony and deceptive claims and label you a spammer / scammer. 


Note: Even if your claims are true, they will look faked if your ad / web design is written in a shoddy / shady way. Always make claims appear / sound natural instead of “hyped.

Tip #7 - Use catchy pictures/photographs.

It’s always good to play around with words BUT, words alone don’t always cut it!
The words in your ad and / or on your opportunities website / landing page will ONLY serve as a sale's pitch. People are “visual” by nature … You should always try to include some photos and graphic designs for a more enticing look. 

That’s it for Lesson # 2 – I hope it was helpful!

Until next time, this is your “Man in the Mountains” reminding you to ….


And …..


EJ "Big Ed" Benko
Skype: Edward.Benko

Remember, if you need help with marketing, advertising or need an HONEST, Legitimate, AFFORDABLE mentor, visit my website at or contact me at

Tuesday, February 11, 2014

Online Sales Lesson #1 – Effective Sales

Online Sales Lesson #1 – Effective Sales

Being an online marketer / entrepreneur requires that you to have a solid grasp of all the components / elements that make up your business. 

Up-selling, cross-selling, discounts, sales tweaks, etc. are all well and good but if you have no viable, effective methods of advertising, NO ONE is going to see or know your product / opportunity exists! This is why this lesson is so important!

Here’s the analogy I use for with my mentoring students ….  
Picture a massive traffic jam on the I-5 during rush hour … MILLIONS of cars bumper to bumper all trying to get somewhere but stuck in a sea of traffic, This is the internet -  Now, you’re out there advertising and trying to get people to notice you but so far, all you’re doing is shouting “I’m in the blue car” .. Really?  There are THOUSANDS of blue cars in this traffic jam! What makes YOUR blue car any different from all the others? How do I identify your blue car? Is there anything “unique” about it? Get my point?

Tip #1 - Create a Facebook account.
Facebook is without fail, the most successful, and popular social media site on the internet! Millions of people use it religiously each and every day and if you’re not using its power to advertise, you’re leaving a LOT of money on the table for others (like me) to pick up! Facebook provides many FREE options to advertise with. A Facebook fan page has many options that businesses can use. For example, it has advertisement options which can be used to reach target customers. Parameters such as age, gender, hobbies, and such can be set in order to reach a select group of people when advertising. Some of these advertisement tools are paid features while some can be used for free. 

Tip #2 – Create a Twitter account.
A Twitter account can also be used to advertise your products and/or services. An excellent technique is to get a lot of followers. This way, your tweets will be read by more users. 

Tip #3 - Link ALL of your web, blog, and social media sites together
Visualize a spider’s web … Each web is a unique marvel of engineering! individula strands of the web are unique to themselves but they are also connected to the whole. Tap one strand and it sends vibrations across the entire web network & allows the spider to locate its prey like a GPS system. The internet is no different than the spider’s web. All strands individual but also connected to another.

If you have several websites and social media accounts, it’s important to link them together. How do you do this? In your main website for example, you can provide a link to all your other websites. And in your Facebook page, you can also provide a link to your Twitter page. This way, you customers will be able to connect to you in more ways than one. 

Tip #4 - Focus on your Target / Niche Market.
DO NOT waste your time, energy, and resources on advertising (Free, Safelists, etc,) methods that attempt to reach everyone. If you only need to reach a select group of people, you only need to advertise with them inmind. Do your homework and STOP being LAZY!  If you are selling products for women for example, it may not be necessary to do extensive advertisement that would include male audiences and vise versa. Again, stop spinning your wheels on “free / junk” advertising – Trust me when I tell you money is not going to fall from the sky in exchange for doing NOTHING! Study, research, learn, experiment, etc. Most importantly, realize that you will eventually need to INVEST in your business, and yourself if you truly want success!

Tip #5 - Advertise Price Comparisons.
When advertising your product/service using different forms of media, it’s a good idea to include a market price comparison. For example, you may include in the description that your product is priced lower than you competition. Of course, you should NEVER name competitor brands specifically! If you do, you could be setting yourself up for a MAJOR lawsuit. 

Tip #6 - Advertise Specification Comparisons.
Other than the price comparison, you may also include a specification comparison in the product description. You only need to list any differences that favor your product / opportunity. Example: If the laptop that you are selling has a battery capacity of 10 hours and your competitor's product only has 5, you may include that information in the product description. Something like "Our battery will last 5 hours longer than XYZ’s laptop."
OK … that’s enough for today & concludes my first post in a series on generating more sales with simple advertising adjustments. Stay tuned for future posts as you and I have only just begun! I plan to bring you more valuable information in the days ahead!
Until then, this is your “Man in the Mountains” reminding you to ..





EJ "Big Ed" Benko
Skype: Edward.Benko

Remember, if you need help with marketing, advertising or need an HONEST, Legitimate, AFFORDABLE mentor, visit my ebsite at or contact me at