Monday, March 24, 2014

Tips For Success Using Social Media Marketing

Hello again everyone ... EJ "Big Ed" Benko here again with more tips / strategies on how to make your online marketing more effective and successful! 

Tips For Success Using Social Media Marketing

Maintaining a strong social media presence can boost your Google rankings, business and reach more many more people on the internet. Social Media allows you to easily communicate with your friends, family, colleagues and prospects while also providing a platform for easy, mass distribution of your marketing materials / campaigns.

First and foremost ... If you are using social media to market, then do it correctly by inviting all the people you know to your pages. Don't leave anyone out! Even people who are not "organically" connected to you can be useful when it comes to spreading the word about your business. Word of mouth advertising is always the BEST!

Don't be intimidated and / or discouraged ... It can take a while for you to learn how to write with your own personality; just do your best and in time you will find "your voice." At first, you can simply do the same things you see your competition doing..Pay close attention and study them then carefully and replicate their techniques. Look at their content on social media, and focus on the promotions they offer. In other words "Fake it till you make it!" 
It’s EXTREMELY important that you ALWAYS respond to comments, complaints and reviews on social media sites as soon as possible! Keep your responses brief, professional and helpful, but respond as soon as you can so you’ll get a good reputation. This can easily be the difference of having a good campaign or a complete failure. It is very important to communicate regarding any reviews, especially if they are negative. If you do not, your reputation can become damaged. A quick and positive response could resolve the issue, and leave a positive feeling in the end.
Study your progress. Figure out if activity increased and how much it increased by. Figure out which actions gained you the most action, and then repeat those strategies. If you fail to take note of results, you may never know whether or not social media can work for you.
Review all posts to ensure that they are not offensive. Delete or tag posts that contain inaccurate and / or false information. Errors in social media can quickly become viral, causing embarrassment and damage to you, your business, and your online reputation. The word will get out about you and your business, but you need to make sure that the word getting out is good. Protect your reputation like it's your life! 
A great social media marketing strategy is to blog!  of Blogging is absolutely essential to online success especially if you're using a blogging (I recommend Google's FREE blogger highly!) platform that is SEO "friendly" and indexed by the major search engines. Don't be afraid to blog - It's easy and like the tips given previously about "finding your own voice" will come with practice. Blogging on a regular basis gives the online community an inside look at you, your life, and your business and helps people build their trust in you and your products.
Social media marketing success takes time so be patient. It can take some time and patience to build up your social media / online presence. This can take a few months and even up to a year depending on how actively your involved. Stay active and consistent, and you'll be seen, Neglect your social media marketing, and you fail - Very simple. 
Demographics are a key factor in determining the success or failure of social media marketing. Research them thoroughly. If you discover a large part of your followers are part of a particular demographic / geographic group, you can adjust your campaigns accordingly for better response.
In closing ... Maintaining a strong social media presence will provide you, and your business with tremendous benefits. Never neglect it! 
I hope these tips were useful and helpful for you .. If you ever need additional help with your marketing, feel free to contact me directly. I'm always happy to help in anyway I can.
Until next time, this is your "Man in the Mountains"  reminding you to..
EJ "Big Ed" Benko
Skype: Edward.Benko