Saturday, February 8, 2014

Creating GREAT SEO by Choosing Your Keywords Carefully

When creating SEO (search engine optimization) for a website, keywords are one of the most important parts to creating a site that ranks high on the search engines. 

Keywords are what the web “crawlers” attach on to, and use to index / rank your business on the search engines.

Although keywords are one of the most important components for any website, they are usually the elements most often neglected and / or used incorrectly.

There a few things that you can, and should do to make your keywords work and stand out.  

1. Your target audience

Ask yourself who, and what will your target audience be…Think about your website, product, etc and the type of people you wish to attract. Also you will need to decide what the primary purpose of your website will be. Both of these will come in handy when creating your keywords in your SEO. They will also become one of the most important factors to consider.

2. Create a list …

Write down a few words that you think people might type into a search engine. Make sure these words relate to your business. Be creative when you are making your list. The more keywords you come up with the better off you will be when you create your SEO! Also when you are creating your keyword list think back to rule number one and consider your audience and the purpose of your site.

Note: There is FREE software (Google keywords) available to aide you in creating your keyword list.

3. Think about the pages …

Think about the pages that you will be creating the SEO for, each page will need its own distinct three to four word title and / or phrase’s directly related to your site. As you create your page titles you will need to include the title of your site somewhere in the Meta / keyword tag(s).

4. Using your keywords …
The keywords you choose need to be used throughout each page of your site. These keywords need to be put in sensible places to prevent a “black hat” SEO. A black hat SEO is unethical and can get you banned from search engines.

5. Be creative, and think outside of the traditional box …
It definitely takes a lot of work to create your keywords but well worth it in the long run. The better your keywords, and the more creative, the better your search results to visitors will be. So being creative is a very important tool.

Here are some additional tips that can be used when creating your keywords for your SEO site.

First, being creative is important however, you also need to be selective at the same time.

Second, Always check out what your competition is doing / what keywords they are using and use them to your advantage also. DO NOT choose key words that are seem “competitive” but are really so obscure they actually lower your rankings versus enhancing them!

Finally, if you wish to use any unusual keywords in your SEO, use them sparingly. If the words are too unusual, there’s a great possibility that it’s not being searched and / or the searches to low and no one will find you. Be creative but not to the point of being obscure!

If you remember to be creative, innovative, consistent and persistent and do your homework first, your site’s SEO will be great the first time around, and pull in traffic / rankings like a magnet!

That’s all for today  … Until next time,


Your “Man in the Mountains

EJ "Big Ed" Benko
Skype: Edward.Benko


Remember, if you need help with marketing, advertising or need an HONEST, Legitimate, AFFORDABLE mentor, visit my  website at 
or contact me at

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